Menu
360 Lead Solutions is a trusted and reliable lead generation agency.
From targeted leads list building to thorough leads segmentation, you can expect to receive only the hottest and the highest converting leads in your market.
Here, at 360 Lead Solutions, you can find the shortcut to your business success – for we do all the time-consuming tasks of prospect hunting and client screening for you.
There are several methods to generate cold leads. Let’s review the most popular methods to help you choose the best one for your needs.
One of the most popular methods for contacting and generating cold leads is email. It involves determining your target audience, searching for business prospects who will benefit from your products or services, and sending an introductory email to them.
This is a popular choice because most business-related communication is done through email. 80% of business professionals say they prefer to be contacted via email over other platforms like phone and snail mail. So, when debating between cold calling vs cold emailing, going with cold email is usually the top choice.
While professionals generally prefer cold emails, cold calls can be effective when you target the right prospects and follow some simple best practices.
Again, you would search for prospects who align with the solutions your products or services provide. However, this time, you’d look for phone numbers you can call to speak to someone at the organization. You can usually find phone numbers on company websites or social media pages.
When cold calling, it’s important to introduce yourself clearly, keep your introductory call brief, and give prospects an easy way to contact you if they want more information.
Some business professionals get outstanding results reaching out to cold prospects on social media. Here, you’d want to determine your target audience and manually search to find them on top platforms like LinkedIn, Twitter, or Instagram.
When reaching out to cold leads through social media, you’d typically want to try to connect with them and send a quick message introducing yourself. Just like with cold email best practices, you should aim to offer value immediately, like relevant tips for their industry, and be genuine and specific to their needs.
Several lead generation tools exist to help you find cold leads to contact. These tools come in many forms and can help you:
While some tools can help speed up finding contact information, it’s important to still manually verify each cold lead before contacting them. This will especially help with cold emailing (in fact, it’s one of the best practices for email deliverability). It ensures you avoid contacting inactive email addresses or having emails bounce, both of which can have severe long-term negative effects.
